OpenAI is testing Sponsored Agents, which let users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads, with some US advertisers (Anzar Mehraj/Reuters)

OpenAI is putting advertiser-backed chat agents inside ChatGPT tests.

The test involves Sponsored Agents from some U.S. advertisers. Users can chat with the business-sponsored agents and move through ChatGPT ads to advertiser websites. The note attributes the report to Reuters’ Anzar Mehraj. Techmeme's note