Why Cognition bought Poke: AI personality is becoming a competitive advantage
Cognition is paying a low-nine-figure price for Poke to make Devin feel more like a persistent coworker.
Poke’s team and interaction model will be folded into Cognition’s coding assistant, while Poke gets access to Cognition’s models and infrastructure. The story says Poke has drawn hundreds of thousands of users and more than 100 million messages in three months, but was costly to operate. Poke will stay largely unchanged through year-end, with experiments next year around SWE-1.7 and possible deeper Devin integration. TechCrunch AI's note
Poke’s team and interaction model will be folded into Cognition’s coding assistant, while Poke gets access to Cognition’s models and infrastructure. The story says Poke has drawn hundreds of thousands of users and more than 100 million messages in three months, but was costly to operate. Poke will stay largely unchanged through year-end, with experiments next year around SWE-1.7 and possible deeper Devin integration. TechCrunch AI's note
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