Hint, a new AI startup co-founded by Martha Stewart, offers an AI assistant for homeowners
Hint is pitching AI as a home-management layer, with Martha Stewart involved in product review rather than just branding.
The app builds a profile from an address, public records, weather, soil, utilities, and uploaded home documents. It can create maintenance schedules, answer questions about appliances or contracts, and flag issues around insurance, energy use, air quality, and climate risk. CTO Kyle Rush says Stewart holds equity, works on the app, and regularly critiques its guidance, design, branding, and language. Hint is free on iOS at launch, uses OpenAI libraries and Gemini for image work, and is backed by $10 million in funding. TechCrunch AI's note
The app builds a profile from an address, public records, weather, soil, utilities, and uploaded home documents. It can create maintenance schedules, answer questions about appliances or contracts, and flag issues around insurance, energy use, air quality, and climate risk. CTO Kyle Rush says Stewart holds equity, works on the app, and regularly critiques its guidance, design, branding, and language. Hint is free on iOS at launch, uses OpenAI libraries and Gemini for image work, and is backed by $10 million in funding. TechCrunch AI's note
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