Apple finally fixed Siri. So why does it feel anticlimactic?

· TechCrunch AI ·

Apple launched its long-delayed AI overhaul of Siri, making the assistant more capable but less differentiated in today’s agentic AI market.

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Excerpt

Apple’s long-awaited AI overhaul finally makes Siri the assistant it was always supposed to be. But after years of delays, the launch lands in an AI landscape where chatbots have evolved into agents that can code, reason, create media, and complete complex tasks. Siri AI is genuinely useful, yet it arrives at a moment when simply being a capable AI assistant no longer feels revolutionary.