Amazon makes its AI-powered Alexa+ free on all compatible Fire TV devices in the US, automatically upgrading users even if they don't subscribe to Prime (Sarah Perez/TechCrunch)

<a href="https://techcrunch.com/2026/08/19/amazon-makes-its-ai-powered-alexa-free-on-fire-tv-no-prime-required/"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260819/i24.jpg" vspace="4" /></a> <p><a href="https://www.techmeme.com/260819/p24#a260819p24" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Sarah Perez / <a href="http://techcrunch.com/">TechCrunch</a>:<br /> <span style="font-size: 1.3em;"><b><a href="https://techcrunch.com/2026/08/19/amazon-makes-its-ai-powered-alexa-free-on-fire-tv-no-prime-required/">Amazon makes its AI-powered Alexa+ free on all compatible Fire TV devices in the US, automatically upgrading users even if they don't subscribe to Prime</a></b></span>&nbsp; &mdash;&nbsp; AI is coming to your TV, whether you want it or not.&nbsp; &mdash;&nbsp; On Wednesday, Amazon said its AI assistant, Alexa+, will be rolled &hellip; </p>