Meta launches Seller, a free standalone app version of Facebook Marketplace; Seller includes AI features that scan photos to fill out listings automatically (Eli Tan/New York Times)

Meta is trying to make Marketplace selling feel more like a dedicated commerce tool.

Seller is a free standalone app for Facebook Marketplace sellers. Techmeme’s note says it includes AI that can scan photos and automatically fill out listing details. The app is framed as part of Meta’s broader push to refresh Facebook’s original social network. Techmeme's note