Building advertising for the way people use AI
OpenAI is testing clearly labeled visual ads inside ChatGPT image generation in the US later this month.
The format will show ad images separately from the image a user is creating, and OpenAI says ads will not influence ChatGPT’s answers. The company is also expanding measurement integrations with conversion, attribution, and incrementality partners. OpenAI says it is piloting brand-suitability evaluations with DoubleVerify and Integral Ad Science without giving those partners access to private user conversations. OpenAI's note
The format will show ad images separately from the image a user is creating, and OpenAI says ads will not influence ChatGPT’s answers. The company is also expanding measurement integrations with conversion, attribution, and incrementality partners. OpenAI says it is piloting brand-suitability evaluations with DoubleVerify and Integral Ad Science without giving those partners access to private user conversations. OpenAI's note
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