Meta introduces Meta Ads AI connectors in open beta, letting advertisers use their preferred third-party AI tools to create, manage, and analyze campaigns (Krystal Scanlon/Digiday)

Techmeme ·

Meta opened its ad platform to third-party AI tools via AI connectors in open beta, letting advertisers bring their preferred AI stack into Meta Ads workflows.

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<a href="https://digiday.com/marketing/meta-opens-its-ad-ecosystem-to-third-party-ai-tools/"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260430/i32.jpg" vspace="4" /></a> <p><a href="https://www.techmeme.com/260430/p32#a260430p32" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Krystal Scanlon / <a href="http://digiday.com/">Digiday</a>:<br /> <span style="font-size: 1.3em;"><b><a href="https://digiday.com/marketing/meta-opens-its-ad-ecosystem-to-third-party-ai-tools/">Meta introduces Meta Ads AI connectors in open beta, letting advertisers use their preferred third-party AI tools to create, manage, and analyze campaigns</a></b></span>&nbsp; &mdash;&nbsp; In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools.</p>