Cognition acquires the makers of Poke, an AI assistant that users can access via messaging services, in a deal valuing Poke's parent in the "low nine figures" (Sarah Perez/TechCrunch)
Cognition acquired Poke’s makers in a low-nine-figure deal, expanding its AI assistant strategy into messaging-based consumer agents.
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<a href="https://techcrunch.com/2026/07/24/why-cognition-bought-poke-ai-personality-is-becoming-a-competitive-advantage/"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260724/i29.jpg" vspace="4" /></a>
<p><a href="https://www.techmeme.com/260724/p29#a260724p29" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Sarah Perez / <a href="http://techcrunch.com/">TechCrunch</a>:<br />
<span style="font-size: 1.3em;"><b><a href="https://techcrunch.com/2026/07/24/why-cognition-bought-poke-ai-personality-is-becoming-a-competitive-advantage/">Cognition acquires the makers of Poke, an AI assistant that users can access via messaging services, in a deal valuing Poke's parent in the “low nine figures”</a></b></span> — Poke, the AI assistant you text like a friend, is making its next big move. The company behind the assistant … </p>
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