Reimagining advertising with AI
OpenAI is testing Sponsored Agents in ChatGPT ads with select U.S. advertisers.
After clicking a relevant ad, users can enter a clearly labeled conversation with a business-sponsored agent, separate from ChatGPT’s independent answers and the original chat. OpenAI also says advertisers can use prompts in ChatGPT Work and the Ads Manager plugin to create, update, and analyze campaigns. New Ads Manager tools can suggest copy and imagery, while optional text customization can adapt headlines and descriptions and translate ad copy. HubSpot and Shopify are the first CRM and ecommerce integrations for ChatGPT Ads. OpenAI's note
After clicking a relevant ad, users can enter a clearly labeled conversation with a business-sponsored agent, separate from ChatGPT’s independent answers and the original chat. OpenAI also says advertisers can use prompts in ChatGPT Work and the Ads Manager plugin to create, update, and analyze campaigns. New Ads Manager tools can suggest copy and imagery, while optional text customization can adapt headlines and descriptions and translate ad copy. HubSpot and Shopify are the first CRM and ecommerce integrations for ChatGPT Ads. OpenAI's note
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