Towards Faithful Simulation of Human Shopping Behavior

Jiakai Tang, Yan Mi, Jing Yu, Yang Zhang, See-Kiong Ng — Simulating realistic user shopping behavior underpins offline evaluation and reinforcement learning in e-commerce scenarios. While recent LLM- and VLM-based simulators have made encouraging progress, reproducing a real browsing session remains difficult for two reasons. (i) Memory Challenge: a shopping session spans dozens of pages, yet existing agents either discard long-range observation histories, losing the evolving user state, or naively concatenate them, overwhelming the context window and even degrading simulation quality. (ii) Optimization Challenge: current user simulators are typically supervised to match each logged action via imitation or step-level rewards; the resulting sessions often display unrealistic patterns, such as over-exploration or excessive passivity, which per-step supervision can neither detect nor correct. To address the above challenges, we present RecVerse, a GUI-grounded simulation agent that perceives pages through screenshots and produces faithful multi-turn trajectories. For the memory challenge, RecVerse adopts a cognitive-inspired hierarchical memory: Working Memory for short-term focus, Episodic Memory for in-session traces, and Preference Memory for high-level intent, with memory updates treated as actions so that the agent adaptively learns when and what to memorize. For the optimization challenge, RecVerse is optimized with a trajectory-level RL objective that scores entire sessio