OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs (Digiday)
OpenAI has launched cost-per-click ads inside ChatGPT with bid floors of $3–5 per click, marking a significant monetization pivot for the consumer AI product.
Excerpt
<a href="https://digiday.com/marketing/openai-turns-on-cost-per-click-ads-inside-chatgpt/"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260421/i17.jpg" vspace="4" /></a>
<p><a href="http://www.techmeme.com/260421/p17#a260421p17" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> <a href="http://digiday.com/">Digiday</a>:<br />
<span style="font-size: 1.3em;"><b><a href="https://digiday.com/marketing/openai-turns-on-cost-per-click-ads-inside-chatgpt/">OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs</a></b></span> — The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn't exist yet. OpenAI just took big steps toward that threshold … </p>
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