Anthropic’s best AI model struggles to attract users as cheaper tools thrive
FT-reported revenue and customer figures show Anthropic scaling quickly while cheaper competing AI tools pressure its flagship model usage.
Excerpt
<p><strong><a href="https://www.ft.com/content/5ee49718-c258-4f01-aa32-7e5b76ae5245">Anthropic’s best AI model struggles to attract users as cheaper tools thrive</a></strong></p>
A few interesting numbers in this FT story gathered from "people with knowledge of the matter":</p>
<ul>
<li>Anthropic's "annualized revenue" for July is up to $65bn - it was $47bn in May, and I collected <a href="https://simonwillison.net/2026/May/29/anthropic/">more historic numbers here</a>.</li>
<li>Anthropic expect Q3 to be profitable according to the same model they used to declare Q2 profitable. "It also told investors that it had 6,000 customers that spend $100,000 annually or more."</li>
<li>As for OpenAI, "annualised revenue has jumped 35 per cent in the quarter to date and is now over $40bn, with the launch of GPT 5.6 in July jolting the company’s performance after a sluggish start to the year".</li>
</ul>
<p>This article also introduced me to the <a href="https://ramp.com/data/ai-index">Ramp AI index</a>, which uses billing data from 70,000 Ramp credit card using companies to estimate model adoption.</p>
<p>Here's Ramp's breakdown of Anthropic model spend for July 2026, which looks reasonable given that Opus 5 was only released on July 24th, and supports the idea that Fable's cost has made it a less popular model:</p>
<ol>
<li>Opus 4.8: 28.0%</li>
<li>Sonnet 4.6: 8.3%</li>
<li>Fable 5: 8.0%</li>
<li>Opus 4.6: 6.9%</li>
<li>Sonnet 5: 3.6%</li>
<li>Opus 5: 3.5%</li>
<li>Opus 4.7: 1.7%</li>
<li>Sonnet 4.5: 1.3%</li>
<li>Haiku 4.5: 1.0%</li>
<li>Opus 4.5: 0.7%</li>
</ol>
<p><small></small>Via <a href="https://news.ycombinator.com/item?id=49411102">Hacker News</a></small></p>
<p>Tags: <a href="https://simonwillison.net/tags/ai">ai</a>, <a href="https://simonwillison.net/tags/openai">openai</a>, <a href="https://simonwillison.net/tags/generative-ai">generative-ai</a>, <a href="https://simonwillison.net/tags/llms">llms</a>, <a href="https://simonwillison.net/tags/anthropic">
Read at source: https://simonwillison.net/2026/Aug/23/anthropics-best-ai-model-struggles-to-attract-users-as-cheaper-t/