UK-based Unit1, which develops "hyper-realistic" digital avatars of musicians to recreate classic concerts, raised nearly £15M from Balderton Capital and others (Alex Lawson/The Guardian)
Unit1 is pitching avatar concerts as a cheaper, portable alternative to arena-scale productions like Abba Voyage.
The UK company says its “hyper-realistic” musician avatars can recreate classic concerts with living or dead artists. It has raised nearly £15M from Balderton Capital and others. The aim is to stage those shows in any venue, rather than build around a single dedicated production. Techmeme's note
The UK company says its “hyper-realistic” musician avatars can recreate classic concerts with living or dead artists. It has raised nearly £15M from Balderton Capital and others. The aim is to stage those shows in any venue, rather than build around a single dedicated production. Techmeme's note
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