Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders
Klaviyo is buying Agency and bringing Elias Torres in as chief product officer.
The deal terms were not disclosed. Agency’s 25-person team will work on Klaviyo’s AI agents for marketing campaigns and post-sale customer support. The reunion is personal: Torres once hired and mentored Klaviyo CEO Andrew Bialecki at Performable, and later backed Klaviyo’s seed round. Klaviyo says Agency’s product will be folded into tools it wants to offer to its 200,000 business customers. TechCrunch AI's note
The deal terms were not disclosed. Agency’s 25-person team will work on Klaviyo’s AI agents for marketing campaigns and post-sale customer support. The reunion is personal: Torres once hired and mentored Klaviyo CEO Andrew Bialecki at Performable, and later backed Klaviyo’s seed round. Klaviyo says Agency’s product will be folded into tools it wants to offer to its 200,000 business customers. TechCrunch AI's note
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