Snapchat launches AI Sponsored Snaps, a conversational ad format in the Chat tab that lets users talk to brand-specific AI agents for product recommendations (Aisha Malik/TechCrunch)

<a href="https://techcrunch.com/2026/04/28/snapchat-brings-ai-powered-conversational-advertising-to-its-app/"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260428/i22.jpg" vspace="4" /></a> <p><a href="http://www.techmeme.com/260428/p22#a260428p22" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Aisha Malik / <a href="http://techcrunch.com/">TechCrunch</a>:<br /> <span style="font-size: 1.3em;"><b><a href="https://techcrunch.com/2026/04/28/snapchat-brings-ai-powered-conversational-advertising-to-its-app/">Snapchat launches AI Sponsored Snaps, a conversational ad format in the Chat tab that lets users talk to brand-specific AI agents for product recommendations</a></b></span>&nbsp; &mdash;&nbsp; Snapchat announced on Tuesday that it's rolling out &ldquo;AI Sponsored Snaps,&rdquo; which will allow users to interact directly with brands' AI agents.</p>