Sable, which is building an AI agent named Aiden that lives on a company's website to run live product demos and more, raised $45M from Sequoia and 8VC (Lily Mae Lazarus/Fortune)

Techmeme ·

Sable raised $45 million to build Aiden, a website-embedded AI agent for live product demos and customer workflows.

Categories: Money & Moves

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<a href="https://fortune.com/2026/07/16/ai-employee-that-convinced-sequoia-to-invest-45-million-in-sable-shaun-maguire/"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260716/i31.jpg" vspace="4" /></a> <p><a href="https://www.techmeme.com/260716/p31#a260716p31" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Lily Mae Lazarus / <a href="http://www.fortune.com/">Fortune</a>:<br /> <span style="font-size: 1.3em;"><b><a href="https://fortune.com/2026/07/16/ai-employee-that-convinced-sequoia-to-invest-45-million-in-sable-shaun-maguire/">Sable, which is building an AI agent named Aiden that lives on a company's website to run live product demos and more, raised $45M from Sequoia and 8VC</a></b></span>&nbsp; &mdash;&nbsp; Sequoia partner Shaun Maguire still remembers the demo that changed his mind on Sable.&nbsp; &mdash;&nbsp; An AI sales rep was walking a buyer through &hellip; </p>