Simile, which offers "agentic twins" of real people to assess companies' products, brands, and services, raised $200M led by Greenoaks at a $2B valuation (Sri Muppidi/New York Times)

<a href="https://www.nytimes.com/2026/07/30/business/dealbook/simile-ai-agents-funding.html"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260730/i27.jpg" vspace="4" /></a> <p><a href="https://www.techmeme.com/260730/p27#a260730p27" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Sri Muppidi / <a href="https://www.nytimes.com/">New York Times</a>:<br /> <span style="font-size: 1.3em;"><b><a href="https://www.nytimes.com/2026/07/30/business/dealbook/simile-ai-agents-funding.html">Simile, which offers &ldquo;agentic twins&rdquo; of real people to assess companies' products, brands, and services, raised $200M led by Greenoaks at a $2B valuation</a></b></span>&nbsp; &mdash;&nbsp; Simile, a fast-growing start-up, says it can provide companies with accurate insights by surveying millions of A.I.-generated consumers.</p>