Runway launches Runway Media Router, which it says is the first built specifically for generative media, as it expands from AI video to AI infrastructure (Rebecca Bellan/TechCrunch)

<a href="https://techcrunch.com/2026/07/23/runway-bets-on-ai-model-routing-as-generative-media-gets-crowded/"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260723/i35.jpg" vspace="4" /></a> <p><a href="https://www.techmeme.com/260723/p35#a260723p35" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Rebecca Bellan / <a href="http://techcrunch.com/">TechCrunch</a>:<br /> <span style="font-size: 1.3em;"><b><a href="https://techcrunch.com/2026/07/23/runway-bets-on-ai-model-routing-as-generative-media-gets-crowded/">Runway launches Runway Media Router, which it says is the first built specifically for generative media, as it expands from AI video to AI infrastructure</a></b></span>&nbsp; &mdash;&nbsp; Runway no longer wants to be just another AI model company.&nbsp; It wants to become the infrastructure layer for generative media.</p>