Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)

<a href="https://searchengineland.com/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260520/i41.jpg" vspace="4" /></a> <p><a href="https://www.techmeme.com/260520/p41#a260520p41" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Anu Adegbola / <a href="https://searchengineland.com/">Search Engine Land</a>:<br /> <span style="font-size: 1.3em;"><b><a href="https://searchengineland.com/google-tests-new-conversational-ad-formats-in-ai-mode-and-search-478115">Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads</a></b></span>&nbsp; &mdash;&nbsp; Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational &hellip; </p>