Nectar launches an AI agent to automate creator discovery and outreach for brands
Nectar says its Creator Agent searches more than 300 million profiles and can carry partnerships through outreach, contracts, gifting, and performance tracking.
The agent analyzes creators’ videos and previous brand partnerships to rank potential matches and assess brand safety in context. It can send personalized messages in a brand’s voice and retain conversation histories to help teams manage relationships. It is available globally for Instagram and TikTok creators. Nectar plans to offer access through MCP so teams can use it from AI assistants or their own agents.
TechCrunch AI's note
The agent analyzes creators’ videos and previous brand partnerships to rank potential matches and assess brand safety in context. It can send personalized messages in a brand’s voice and retain conversation histories to help teams manage relationships. It is available globally for Instagram and TikTok creators. Nectar plans to offer access through MCP so teams can use it from AI assistants or their own agents.
TechCrunch AI's note
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