From Style Replication to Style Exploration: Enabling Art Style Exploration with Analyze-Experiment-Resituate Framework

Art style is a signature of professional digital artists that develops through repeated experimentation, reflection, and adaptation. While generative AI (GenAI) can reproduce styles with high fidelity, current tools provide limited support for exploring new stylistic directions and may encourage style replication over exploration. To address this gap, we propose Analyze-Experiment-Resituate (AER), a framework for AI-assisted style exploration derived from interviews with 10 professional digital artists. Rather than prioritizing visually appealing outputs alone, AER supports three core practices of style exploration, including interpreting references, trying out stylistic possibilities, and reflecting on how emerging styles may be received. Specifically, AER enabled artists to (1) analyze artworks into interpretable stylistic elements, (2) have controllable experimentation guided by their own choices, and (3) resituate emerging styles through simulated social perspectives. We implemented AER in a prototype system and evaluated it in a controlled study with 16 artists. Compared with a direct style-transfer workflow, AER increased artists' agency and reflection as they pursued new stylistic directions. A two-week field study with four artists revealed how the AER framework influenced daily style exploration, such as reflection, experimentation, and stylistic decision-making at each stage. We discuss opportunities and challenges in designing AI-assisted style-exploration workflow