Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash (Alison Weissbrot/Adweek)

<a href="https://www.adweek.com/agencies/publicis-to-acquire-liveramp-for-22-billion/"><img align="RIGHT" border="0" hspace="4" src="http://www.techmeme.com/260517/i9.jpg" vspace="4" /></a> <p><a href="https://www.techmeme.com/260517/p9#a260517p9" title="Techmeme permalink"><img height="12" src="http://www.techmeme.com/img/pml.png" style="border: none; padding: 0; margin: 0;" width="11" /></a> Alison Weissbrot / <a href="https://www.adweek.com/">Adweek</a>:<br /> <span style="font-size: 1.3em;"><b><a href="https://www.adweek.com/agencies/publicis-to-acquire-liveramp-for-22-billion/">Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash</a></b></span>&nbsp; &mdash;&nbsp; Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in a deal funded by a mix of cash and debt, the French holding company said Sunday.</p>