Oura to acquire AI-native primary care startup Counsel Health for $625M
Counsel’s medical AI and physician access already sit inside Oura’s app; the deal would bring that care platform in-house.
The service has been integrated since June, letting users seek personalized medical advice and chat with a licensed physician when needed. The companies plan to expand into preventive, acute, specialty and chronic care. Counsel will continue serving enterprise partners beyond Oura’s membership, and CEO Muthu Alagappan will become Oura’s chief clinical AI officer. The acquisition is expected to close before the end of 2027.
TechCrunch AI's note
The service has been integrated since June, letting users seek personalized medical advice and chat with a licensed physician when needed. The companies plan to expand into preventive, acute, specialty and chronic care. Counsel will continue serving enterprise partners beyond Oura’s membership, and CEO Muthu Alagappan will become Oura’s chief clinical AI officer. The acquisition is expected to close before the end of 2027.
TechCrunch AI's note
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