Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 (Dana Wollman/Bloomberg)
Braze shareholders are set to receive $47.50 per share under the acquisition agreement.
The deal values the AI-powered marketing platform at nearly $5.7 billion in enterprise value. Closing is expected from February 2027. Techmeme credits Bloomberg’s Dana Wollman and links to Salesforce’s definitive agreement announcement and Reuters’ coverage.
Techmeme's note
The deal values the AI-powered marketing platform at nearly $5.7 billion in enterprise value. Closing is expected from February 2027. Techmeme credits Bloomberg’s Dana Wollman and links to Salesforce’s definitive agreement announcement and Reuters’ coverage.
Techmeme's note
score 9