Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce
Malachyte raised $10 million to sell real-time intent prediction for online shopping.
The startup was founded by three former Spotify employees who worked on the behavioral intelligence behind its recommendation engine. Its system reads signals like clicks, searches, hovers, device context, and session behavior to adjust product recommendations without requiring an account or purchase history. Malachyte tested across travel, grocery, and retail before focusing on e-commerce, and is now available to Shopify merchants as well as larger retailers through an API. The seed round was co-led by Bessemer Venture Partners and Gradient, with Harpoon Ventures participating. TechCrunch AI's note
The startup was founded by three former Spotify employees who worked on the behavioral intelligence behind its recommendation engine. Its system reads signals like clicks, searches, hovers, device context, and session behavior to adjust product recommendations without requiring an account or purchase history. Malachyte tested across travel, grocery, and retail before focusing on e-commerce, and is now available to Shopify merchants as well as larger retailers through an API. The seed round was co-led by Bessemer Venture Partners and Gradient, with Harpoon Ventures participating. TechCrunch AI's note
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