Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India
Some Indian shoppers can now hit a Flipkart “Buy” button inside Google’s AI surfaces.
The test is showing up for limited users and a small set of Flipkart products in Gemini and AI Mode, with checkout opening in a Flipkart-branded flow inside the AI interface. TechCrunch says Google plans a broader rollout later in October, ahead of India’s festive shopping season. Amazon listings appeared in the same experience without the direct-buy option. Google declined specifics, calling it a test of new ways to connect people with businesses. TechCrunch AI's note
The test is showing up for limited users and a small set of Flipkart products in Gemini and AI Mode, with checkout opening in a Flipkart-branded flow inside the AI interface. TechCrunch says Google plans a broader rollout later in October, ahead of India’s festive shopping season. Amazon listings appeared in the same experience without the direct-buy option. Google declined specifics, calling it a test of new ways to connect people with businesses. TechCrunch AI's note
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