Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month (Peter Adams/Marketing Dive)
Amazon’s ad-buying pipes are being tested inside ChatGPT.
The pilot lets Amazon DSP users run ads in ChatGPT, limited to the US. The note says ChatGPT Ads reached $1B in annual recurring revenue last month. The arrangement puts OpenAI’s ad inventory inside a major programmatic buying system. Techmeme's note
The pilot lets Amazon DSP users run ads in ChatGPT, limited to the US. The note says ChatGPT Ads reached $1B in annual recurring revenue last month. The arrangement puts OpenAI’s ad inventory inside a major programmatic buying system. Techmeme's note
score 8